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Wikipedia defines an entrepreneur as an owner or manager of a business enterprise who makes money through risk and initiative. A home business entrepreneur is lucky enough to make money at home.

A niche is a targeted market within a broad market. Many people want to be self employed and run a business from home but do not know what niche to be in. Here is an idea to consider.

Target the very niche you are in. Target the home business niche. Your market is people who are looking for ways to make money by starting their own home business.

Think about some of the advantages of doing this!

1. Never ending supply of leads. Thousands of people google search various words such as "home business, start a home business, home based business opportunity, make money from home" and so on.

This will never end because people always have their own reasons for wanting to start their own home business. Some have been laid off from there job and need to find ways to make money.

Others want to supplement their income so they can take a vacation, pad their retirement, put a child through college, make a home improvement, and so on.

2. Many good business in a box opportunities. I personally started with a home business called the Plug-in Profit Site. Today I like My Affiliate Power Site as a business in a box to get started with.

These are opportunities that give you products, marketing materials, and good ways to be paid by various affiliate programs. Affiliate marketing is a good niche to be in because there are so many ways to make money in it.

The business in a box opportunity is good because it lets you quickly get started regardless of your current skill level, or without a website or product of your own. Most of these offer training in some form or another which can help you become successful.

3. People business. Today social networking is a major part of Internet marketing. Almost everybody it seems has a Facebook account. Some have have Twitter and LinkedIn accounts as well.

If you like people the home business niche is good to be in because you can help them get started. This can be both profitable and gratifying at the same time.

These are just a handful of reasons why I like the home business niche. If you are a home business entrepreneur you can make money anyway you want, but if you're struggling for an idea consider this one!