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Affiliate marketing is a business model that rewards you for bringing traffic to an affiliate offer from an affiliate merchant. Of course you only make money online when the website visitor performs the required action.

That can be one of 3 things.

1. Click on an ad. Google Adsense is the main affiliate program for this.

2. Complete a lead form or software download. There are numerous cost per action programs in various niches. Commission Junction is a good place to start.

3. Buy something. The top affiliate program online is Amazon where you can sell both physical products and digital downloads. ClickBank is another great digital info affiliate program.

The most common problem affilate marketers face is getting traffic to their affiliate offer. This problem is not unique to affiliate marketing.

Anyone who tries to do Internet marketing is going to fail if they don't master a least one form of website traffic generation. However, because affiliate programs are free to join, the affiliate marketer is left with a website they do not know how to promote even though they are now an affiliate.

The second most common problem affiliate marketers face is converting traffic into the required action from the affiliate merchant. Initially most affiliate marketers promote the website provided for them by the affiliate merchant.

This is okay because at least you have a chance to make money. When an affiliate marketer starts they generally do not have their own website and do not know how to build one.

In the long run when you find an affiliate product you really want to promote, you are better off to purchase your own domain name, and build a website to promote it on. Once you have your website you still need to learn how to promote it so traffic generation will be where you spend the majority of your time.

It has been said that a person needs to see an offer as many as 12 times before they act upon it. This is especially true if you are selling products as an affiliate merchant.

For this reason doing email marketing is the best way to complement your affiliate product. Once you have your subscriber's name and email address, you can follow up with them in the future as many times as you want, as long as they stay subscribed to your list.

Timing is everything in life and it certainly is that way when selling affiliate products. By keeping your name, and your affiliate products in front of your list, you will increase your sales because when your customer is ready to purchase you are the one they think of first.