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You see so many banners on websites because they are still an effective advertising strategy to make money online. Some banners do better than others!

Let's talk about a few banner ad tips you can follow when designing a banner on your own.

1. Attention. Your banner will not ever do you any good if it doesn't grab the attention of the website visitor.

Whenever I am visiting a website that has banner ads on it I like to look at those to see if there's anything that grabs my eye. This can be a potential idea for your own banner.

2. Pictures help. Banners are visual in nature so pictures will help give your visitor an idea what your product or site is about.

If you do not have graphics you can get them at Morguefile.com. There are other sources available online if you want to Google search for them.

3. Sizing. 5K or less will load faster and not look cluttered.

You don't want to try to put too much in a banner that will make it load slow and confuse the reader. Again when you see a poorly designed banner analyze it and make notes so you do not make the same mistake.

4. Professional in appearance. Pay attention to fonts and colors.

Design a banner that looks professional. This will help in increasing your click through ratio.

5. Click here. Include those words somewhere in the banner.

When you tell visitors what you want them to do you will increase the odds of them doing it. Adding "click here" down in the right hand corner of your banner works well.

6. Relevant websites. Only advertise your banners on websites that are relevant to what you are promoting.

Too often you see a banner for dog training on a gardening website, or a banner for cooking on an Internet marketing website. This leads to a poor click through ratio and wasted advertising dollars.

One idea is to Google search your primary keyword and start visiting the websites in the top 10 or 20. See if they offer banner advertising.

If they do find one to promote on and place an order. Use a tracking url so you can keep track of the results you get. This will help you determine if you want to continue on next month.

These are some good banner ad tips to keep in mind when designing a banner and promoting it online to make money. If you do not want to mess with designing one yourself I have had good luck ordering banners from Fiverr.com.