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Writing a blog for business requires a few things: creativity, commitment and a few SEO tricks. When writing business blogs, it's important to keep focus with a plan and objectives. Regular blog writing helps fulfil search engine requirements for fresh content, therefore increasing your blog search ranking.

Many companies outsource the business blog writing to freelance writers. Professional content writer Leigh Cooke Southampton advised "content writers ensure the content is fully optimised for search engines". Hiring a copywriter not only saves time, but also ensures high quality blog writing. Whether you're a blog writer or starting up your business blog - here are a few tips on how to write a blog with SEO.

Benefits of SEO blog writing

Benefits of blog writing for business include greater SEO, relationship marketing, brand building and enhanced credibility. Regular SEO blog writing will:

Increase website visibility

Increase website traffic

Increase conversion rates

Increase ROI

Tips for increasing blog SEO

It's important for blog writers to start with good SEO blog writing habits. With these straightforward, practical and effective SEO blog writing tips, you can effectively increase SEO for blogs.

Compelling content

First things first! The blog writer has to write the blog for people - then add search engine techniques! Freelance writer Leigh Cooke Southampton recommends writing blogs that are useful, informative and most importantly - friendly! This will have blog readers coming back for more, which in turn scores highly with search engines.

Blog keywords

Research: Establish your company and industry keywords with a little keyword research. Leigh Cooke Southampton suggests using Google AdWords Keyword Tool to find popular search terms and synonyms.

Specific keywords: Whether you're selling cupcakes or legal advice, it's important to be specific about the keywords. For example, 'lawyer' is too vague, however 'defence lawyer London' will attract more, quality visitors to the site. Synonyms may include attorney, solicitor and legal aid.

Density and placement: Keywords should be placed in page titles, headers, meta tags and appear at least 3 times throughout the blog. Be careful though - search engine crawlers will penalise your site if every other word is a keyword.

SEO blog writing

Be bold and underline! Highlight keywords in your blog with bold and underline features. This lets search engines know that the words are important keywords in the blog.

Blog hosting

Hosting your blog on your website instantly tell the visitor who you are, therefore may click to other parts of your website to find out more. Hosting your blog externally allows you to increase the number of back links to your site which boosts website SEO. Either way - writing regular blogs is a great way to increase SEO.

Social media and blogs

Use social media to promote business blogs! Social media is a great way to tell everyone that there's a super new blog post - those who also love it will also share it, increase your blog SEO. Freelance writer Leigh Cooke Southampton advises to update business statuses via Facebook, LinkedIn, Google+, Twitter and any other social networks for increased blog readership.

SEO writing

These basic SEO techniques can be incorporated when writing website copy, blog writing and article writing. Leigh Cooke Southampton says that SEO writing is important when content writing for online media. A few strategic SEO techniques will increase enhance your website visibility, convert visitors to customers and provide a greater return on investment.