Articles Directory | Free Articles | New Articles Daily | Consumers Look For The Tamper Seal Of A Product Before Making A Purchasing Decision

The tamper seal is a merchandise mainstay and consumers rarely, if ever, buy products where the seal is missing. When tamper seals are intact, this serves as a visual cue to the consumer that the manufacturer has answered the call-of-duty with respect to product safety. Consequently, packaging of products also sways consumer purchasing habits.

Merchandisers know that product packaging and placement gives them the upper hand when a consumer enters a retail establishment. Have you ever thought about the reasons driving the supermarket layout, or why certain items are sold at the checkout stand and on aisle six? The reason being is that the good majority of consumers respond to visual cues, and even make buying decisions based on the association of one product with another. For example, DVDs are commonly displayed beside snacks that you can enjoy while watching a movie. So, if you were thinking about the driving force behind your purchases, merchandising is the reason. The power of slight suggestion is nearly irresistible.

Merchandisers know that consumers are more likely to make a purchase based on how a product is packaged, arranged, or presented. And the numbers reveal that two-thirds of all purchasing decisions are a direct result of successful merchandising. Naturally, this makes the merchandising industry worth billions of dollars every year! However, consumers are not as shallow as merchandisers may hope. Although the merchandising of products is a billion-dollar industry, shoppers still wish to have faith and confidence in a particular brand. Consequently, safety could make or break product sales. In fact, the perception of safety is equally important as packaging.

Merchandisers know that tamper-evident packaging (e.g., a tamper seal on a bottle or tamper seals on multiple packages) plays a significant role in the purchasing process. Accordingly, tamper evidence should be conspicuous as well as appealing to the consumer. This is why tamper evidence is strategic, and will have a professional-grade appearance with conspicuously colored and legible text. Research and history both show that merchandise sales drop whenever there is the fear (real or assumed) that a particular product is no longer safe to consume. Therefore, it is safe to say that if tamper evidence isn't of a certain quality a multinational brand could lose substantial profits.

The tamper seal is what builds the trust between merchant and consumer at the point-of sale. So, whenever you shop for the products you love, make sure that the tamper seal is intact before making your purchase.