Articles Directory | Free Articles | New Articles Daily | Turkish Airlines Expands Routes on the Heel of Impressive Profits for 2010

While recent years have been good, Turkish Airlines has had its share of difficulties. Gross annual revenue for the airline reached 4 billion dollars US for 2010. However, the airline suffered through several decades of poor reputation, especially in the 70s and 80s, as multiple problems plagued the company, from poor customer service through to delayed flights.

Indeed, from approximately 1974 to 1983, there were seven accidents as well as other various types of serious events. The fate of Turkish Airlines took a turn for the better beginning in the latter half of the 1980s largely thanks to influence from the highest levels of government. Since the beginning of the new century, Turkish Airlines has seen a consistent rise in profits and popularity, which indicates a positive future is really on the horizon.

Turkish Airlines and US Airways negotiated and signed a codeshare agreement in January 2011. Through a codeshare contract, two airlines can help each other by sharing their passenger bookings. This type of arrangement is beneficial for each airline and effectively expands both reach and revenue. Since it's easier to get better deals and there are more flights they can take, these arrangements are also to the benefit of passengers. So this particular codeshare deal will allow increased travel options to Turkey and the United States. Last year, in October, 2010, Turkish Airlines and Manchester United, the English soccer team, signed a deal for three years. Turkish Airlines will be producing a TV commercial that is quite high-tech in which it will show its new concept for business travel and it will feature Manchester United. Both organizations consider this to be an exciting period for a wide range of reasons. The idea of the new series of commercials is for them to feature some of the top players having a great time while traveling business class with Turkish Airlines.

This is great news for those who have memberships with Miles and Smiles, which means it will be easier as a result of blending both technology and innovation. With the help of messaging applications, these reward program members have the ability to get account updates by using this technology. The essence of this service is to make members aware of the status of their accrued miles. This is essential info because it can affect a members benefits as well as the needed level requirements. The whole purpose of this is to give the customers updated information about their accounts so that they can use them to the best of their ability.

The rewards programs offered by Turkish Airlines entice members to upgrade their tickets as often as possible. Their passengers and customers have a lot more to gain from this. Tickets can be upgraded from Economy, Comfort or Business Class by members of the Miles and Smiles program. Upgrading can be done to the following classes: First, Comfort an Business. The price paid for each upgrade is the correct number of miles earned from the rewards program.

Since the Turkish Airlines have enjoyed a good run of profitable years, they are in an excellent place to do what a majority of business should be doing. The airlines have been displaying their marketing smarts because they are very wisely branding their business in a highly international way. We think that this company is moving very quickly is very capable of overtaking the markets in global aviation and flight travel. Not only has there been numerous celebrity multiple year contracts, but the business has made a lot of new purchases for its fleet and making company improvements all over.