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Have you ever considered how you could make your blog more useful to the people who are reading it? Sometimes it's a good idea to take a step back and analyze what purpose your blog is actually serving.

In the past people started blogs as a way to keep in touch with each other. Social networking sites such as Facebook and Twitter it pretty much eliminated the need for that.

Today more bloggers get started to make money blogging than any other reason. However, I do think it's confusing for the average person to really have a clear picture of the purpose their blog is serving.

In my case I've recently started to think about how I can make my blog more useful. I want to drive more traffic and develop more repeat visitors. I guess this is known as blog marketing, but that really isn't how blogging should be viewed.

1. Be consistent. I think this is one of the hardest things about blogging.

Once the initial enthusiasm of starting a blog wears off at times it can seem like work. This is especially true if you blog in niches you have no interest in.

You are better off to hirer a blog writer that has an interest in a specific meaning if you have no interest in it. At least you can consistently add fresh content that appears to be written by somebody who enjoys what they're writing about.

2. Interview successful people. No matter what the theme of your blog is there are people who are more successful at it than you are.

We all enjoy reading interviews for the knowledge we can gain from them. This is a simple way to make your blog more useful.

3. Current events. Subscribe to Google alerts for the keyword phrase that relates to the theme of your blog. This is a simple way to be kept up to date on what is going on in the marketplace.

It is also an excellent way to provide useful information. Blog articles do not need to be long and a short current event article of 200 words can be more effective than a longer article that really is not useful.

4. Stay focused. Many blogs lose their focus as they ramble from one topic to the next.

If you keep a very tightly focused blog on the niche you are in you will find it's much easier to provide relevant information. It's also easier to increase the number of RSS subscribers or email subscribers you have to your blog.

5. Videos. I like to use Article Video Robot to create videos out of articles I write. You can also submit these article videos to You Tube with this service.

It's easy to get the embed code and paste it in your blog post. You can make these videos as fancy as you want them to be, but just adding videos to your blog makes it more lively and useful to your readers.

Subscribe to some of your competitors blog updates. Take a look at what they are doing and come up with more ideas to make your blog more useful!