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I am not the sharpest knife in the drawer. When I first started out with Internet marketing several years ago all I read was the importance of building my own list.

I am smart enough to believe successful people, so I spent my first 10 months online building an email list of 125,000 subscribers.

This was easy to do because you could buy opt in leads and import them into your responder. I would buy 10,000 at a time and gradually import them over the course of a month.

Ultimately this didn't work because of the high number of spam complaints which ended up getting my autoresponder and my website domain name canceled. This led me to take a step back and try to simplify really what is needed with email marketing.

Here is what I figured out. You need 3 things to successfully do email marketing.

1. Opt in subscribers. Building your own list is the best way to do this.

Promote a landing page as opposed to your home page. Also place an opt in box above the fold on every web page you have.

Give people a reason to opt in to your list. There's nothing wrong with being an Internet spy to see what your competitors are doing before creating your own unique offer.

2. Autoresponder. I use Aweber. I know many people use Get Response or other autoresponders.

The autoresponder is where you will store your subscribers contact information. This does not need to be anything lengthy for you to promote your products to your list. All you really need is their name and email address so you can start contacting them.

3. Prewritten email messages. I think this is important because it allows people to start hearing from you right away.

This way you do not run the risk of forgetting to contact somebody because you are busy doing other things. You're going to deliver the offer that you have made on your landing page and your web pages.

You should also follow that up with helpful information relating to the theme of the product you are promoting.Don't spend much time trying to sell anything in the initial contact phase.

The majority of your time will be spent driving traffic to your landing page and web pages so people can subscribe to your list. Periodically you will want to send out an offer to your list that includes something you are selling.

As your list grows you will be less inclined to worry about people unsubscribing from your list and you'll end up emailing it more often. That's okay because as an email marketer your ultimate goal is to build a large list you can make money at home with.