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One of the top home business prospects you should look at contacting is existing brick and mortar business owners. All you have to do is drive around to any strip mall to see the havoc many of these businesses are experiencing.

When you take a down economy, and combine it with an increase in shopping online, it is easy to see why so many off-line businesses are hurting. This is true whether the business is in a shopping mall, a strip mall, or even at a local business location.

So why would these people be top home business prospects?

1. They understand business. To me this is one of the hardest things about enrolling average people into an online home business opportunity.

Most of them really do not understand what it takes to start and run a business of their own. This is especially true when it comes to spending money on advertising or developing a solid advertising plan.

2. Willing to invest. People who run a business know you have to spend money to make money. They are not as hesitant to pull out their credit card and join your business opportunity.

3. Are looking for more ways to make money. For example, affiliate marketing offers an excellent way for these people to sell products online.

Existing local business owners are now combining Internet products with their current retail offerings. For those who are looking for a way to get out of their local business the opportunity to use the Internet and make money from home is very enticing.

4. Are looking for ways to save money. Unless you have had to pay monthly rent for a building that is no longer getting store traffic, you cannot appreciate how great it is to run a business from home.

These business owners can also save money in other ways such as advertising costs, no employees needed, and so on. Running a home business can be very lucrative just from a cost saving standpoint.

5. Large number of qualified prospects. There are literally millions of people who google search the words "make money at home", or variations of it every day.The same thing is true for the words "home business" "home based business" and so on.

Current business owners are looking for a way out. People who have lost their job are looking for new ways to make money. These are all top prospects if you can get your own home business opportunity in front of them.

Reaching the top home business prospects is no different than any other Internet business. You should combine both Internet marketing and off-line marketing strategies to get your opportunity in front of as many people as possible every day.