College is a time of hard work and sacrifice. Students know when they sign up that they will be facing years of hard work and long nights of study. But they do it anyway because of the reward at the end. The degree makes the sacrifice worth it. But it doesn't guarantee a job or success in the future.
Women who get pregnant know that they have at least nine months of pregnancy, then painful labor, and weeks or months of sleepless nights. They also know that they'll have to do a lot of sacrificing both during and after the birth. And those sacrifices continue for many years while raising that child. Yet they do it anyway because the reward at the end is worth all of the pain and sacrifice.
That's also true for entrepreneurs starting a business. You know going in that it will be a long, hard road full of ups & downs and plenty of failures and sleepless nights. But entrepreneurs do it anyway. Why? For the reward. Again, even after you have a business up and running it doesn't guarantee that you will be a success and make lots of money.
College graduates, moms, and business owners all have something in common. Thanks to the prefrontal cortex in the brain they all have motivation. Motivation is what compels people to pursue goals and what separates us from the rest of the animal kingdom. It regulates our thoughts, emotions and ideas and is responsible for driving us to become successful.
Scientists have proven that parts of the brain light up when you expect to win money, which is why gambling is such a powerful addition. I would bet that the same parts of the entrepreneur's brain lights up when they come up with a new great idea that will bring them some kind of reward. That could be financial or some other reward that motivates an entrepreneur to achieve a goal. It would seem that entrepreneurs and gamblers have a lot in common. Both are risk takers. They both want a big pay out of some kind, whether it's money, ego, or excitement. Or it can be a combination of all three.
The thing that motivates entrepreneurs the most is passion. You can have a great idea, but you will need the passion and drive to see something through if you want it to succeed. That, in the end is the most important.
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